![]() Neo Grotesque typefaces were the result of designers preferring clean, legible sans serifs. Some common traits include medium contrast between thick and thin strokes and open aperture gaps in characters like the lowercase a and e.Įxample: Akzidenz-Grotesk. This style was commercially popular in the early 20th century. They were considered an informal style at first, but their clean, minimal, and modern look has turned sans serif fonts into incredibly versatile tools. These typefaces were first used in the fifth century BC, but the first printable type in this style was created by William Caslon in the 18th century. So, sans serif quite literally means “without serifs”. Sans comes from the French root meaning “without”. Additionally, they possess an air of formality and traditionalism. So, these typefaces work best for long-format text. The serifs are said to increase legibility by guiding the reader’s eye from one character to the next. Serif typefaces make great body copy in printed scenarios. The contrast is also extremely high between thick and thin strokes.Įxamples: LTC Bodoni 175. Characteristics include serifs that are completely straight and flat and possess completely vertical stress. This is due to further advances in the printing process. Modern serif (Late 18th Century)įonts become even more refined and more detailed as the 18th century progresses. Additionally, this style tends to deploy higher contrast between thick and thin strokes.Įxamples: Baskerville. Some defining characteristics of this style are the sharper serifs and more vertically stressed characters. The typefaces created during this period are known as transitional serifs. Transitional serif (18th century)Īs the 18th century progressed, printing practices became more refined. The characters are typically low contrast, meaning most strokes are about the same width.Įxamples: Garamond. This suggests an influence from calligraphy. ![]() The characters have diagonal stress as opposed to the vertical stress of later iterations. The serifs in this style tend to be slightly rounded, inclined, and cupped. ![]()
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